About Me
Hi, I’m Alex—a creative leader who believes the best ideas don’t just get seen, they get shared (and hopefully, not just by the brand’s social team).
For the past two decades, I’ve been building brands, leading teams, and pushing creative work to new heights. I don’t just believe in good work—I believe in work that moves the needle, makes people stop mid-scroll, and sparks real conversations.
I helped grow and shape McKinney’s New York office, leading the agency’s biggest new business win ever and helping launch McKinney Health—a healthcare practice designed to feel less like typical pharma and more like culture. But some of the most fun I’ve had was at 360i, where I fell in love with social-first, culture-driven work. The kind of ideas people actually engage with—remixing, reacting, and making them their own.
I’ve also spent time at BBDO and Saatchi & Saatchi, where I learned how to bring big, bold ideas to life in ways that are both effective and efficient. I know production inside and out, and I thrive in the sweet spot between scrappy and polished, making things happen with whatever tools are available.
Beyond advertising, I co-created and ran Old Hollywood, a design-driven home goods and accessories boutique in Brooklyn and Manhattan. I also renovated an 8-bedroom farmhouse in the Catskills—proving that vision means nothing without execution and that I’m surprisingly handy with a power drill.
Now, I’m looking for my next adventure—one where I can help brands tap into culture, create work that actually matters, and maybe even break the internet (in a good way).
Experience
Executive Creative Director: McKinney
New York, NY 2023-2024
Brands: Stop & Shop, Sherwin-Williams, AdCouncil, Flagstar Bank, Indivior, Biogen, Alcon, Wildlife Conservation Society
Group Creative Director: McKinney
New York, NY 2019-2023
Brands: Samsung, Sherwin-Williams, Stop & Shop, AdCouncil, Delonghi, People’s United Bank, BMW Financial Services, Indivior
Group Creative Director: 360i
New York, NY 2016-2018
Brands: Enterprise, National Geographic, Hanes, Champion, MetLife, 7-Eleven, Coffeemate, Poland Spring
Creative Director: 360i
New York, NY 2014-2016
Brands: MetLife, Enterprise, National Geographic, Hanes, Capital One, Strongbow, Champion, Miracle-Gro, Lean Cuisine, HBO, Fisher Price, New Orleans Tourism
Associate Creative Director: Saatchi & Saatchi
New York, NY 2012-2013
Brands: Kool-Aid, Yoplait, Cheerios, Progresso, Keystone Light
Associate Creative Director: BBDO
New York, NY 2009-2012
Brands: Starbucks, American Red Cross, HBO, AT&T, Mountain Dew, GE, Pepsi
Art Director: BBDO
New York, NY 2006-2009
Brands: Starbucks, Sony, AT&T, Smithwicks, Mountain Dew, New Balance, GE, Pepsi, Mars, eBay, Monster, FedEx, P&G, Gillette, Johnson & Johnson
Jr Art Director: Gotham
New York, NY 2005-2006
Brands: Maybelline
Jr Art Director: Gotham
Washington, DC, 2005
Brands: Toll Brothers, Wood Partners, K.Hovnanian Homes
Designer: Shaw-Jelveh Design
Baltimore, MD, 2004-2005
Brands: Wolf Gordon, Cambridge Architectural Mesh, Gutierrez Studios
Design Intern: Number 17
New York, NY, 2004
Brands: MGM Grand Hotel, Air America Radio, Colors Magazine, InStyle Magazine
Recent industry Activities
2024 Young Lions Mentorship Program Webinar Host
2004 AICP Awards Jury
2024 NY Festivals Awards Jury
2024 Clio Health Awards Jury
2020 Gerety Awards Executive Jury Judge
2018 Adweek Creative 100 List
EDUCATION
Maryland Institute College of Art
Baltimore, MD 2001-2005
B.F.A. Graphic Design
New York Studio Program
New York, NY 2004
ThinqShift
ShiftUp!™ Academy Executive Training